MOLSON HIRES CAPITAL C
By Adnews Staff
Molson has appointed Capital C of Toronto the promotional agency of record for a number of its brands including Rickard's, Foster's, Molson Dry and Pilsner. The agency received the business after being invited to make a presentation to the Montreal-based brewer. Molson also considered Toronto firms Onyx, Boomerang and Ryan Partnership. Ryan Partnership currently handles promotional activities for Molson's Heineken brand. The incumbent promotional agency was The Gem Group of Toronto. Capital C will also handle some assignments for other Molson brands. Capital C's other clients include Pepsi, Frito Lay, Hallmark, Microsoft, Effem Foods and Kraft.
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