HYUNDAI MOTOR AMERICA HIRES RICHARDS GROUP
By Adnews Staff
Hyundai Motor America of Fountain Valley, CA has appointed The Richards Group of Dallas, TX its new creative advertising agency. The appointment concludes an agency search conducted by Select Resources International of Los Angeles, CA that began earlier this year. The Richards Group had been shortlisted for the account with Publicis West, Publicis and Hal Riney and incumbent Bates West. The agency will immediately begin working on strategy and creative for the fall introduction of Hyundai's 2003 model year vehicles. In Canada, Hyundai Auto Canada of Markham, ON currently uses Bates Canada for media and creative advertising.
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