PALM CREATES CAMPAIGN FOR BFGOODRICH TIRES
By Adnews Staff
BFGoodrich Tires of Laval, PQ is two weeks into an online promotion called "Find the Rubber for Your Rig", running at <http://www.bfgoodrichtires.ca> and <http://www.pneusbfgoodrich.ca>. Developed by Palm Publicité Marketing, the promotion consists of an online game that Internet users can play to win prizes such as BFGoodrich tires and gift certificates. The game is set in a garage. The mechanics have forgotten where the BFGoodrich Tires are hidden. Players must find the tires and install them within a certain time period. After they have completed the game, visitors can invite friends to play. The tires are hidden in different places for each game. The contest is being promoted with online skyscraper banner ads and animated "voken" ads on sites including Canoe, Sympatico, AOL, CBC and TSN. The contest runs until May 13.