MOLSON DEBUTS NEW TAGLINE IN DRY CAMPAIGN
By Adnews Staff
Molson Canada introduced a new tagline for its Molson Dry brand in a new television commercial which broke earlier this month. Called "Window", the ad is running on major English and French networks in Quebec. Created by Cossette Communication-Marketing, it is intended to increase the popularity of Molson Dry in Quebec. The commercial shows a man at a party who uses a bottle of Molson Dry to prop open a window. The window keeps slamming shut as guests pick up the bottle. The man uses an empty bottle turned upside down to keep the window open. The ad concludes with the man holding a glass of beer. The tagline is, "Molson Dry, never ordinary."
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