COLGATE PROMOTES NEW LADY SPEED STICK
By Adnews Staff
Colgate-Palmolive has introduced a new Lady Speed Stick Clean Glide anti-perspirant to Canada. According to the company, the product is made with a clear gel-base that keeps underarms dry and free of residue. It is available in three scents: Powder Soft, Sunset Breeze and Satin Bouquet. In-store displays created to promote Clean Glide feature two pieces of black fabric with anti-perspirant on them. The fabric with a national brand on it shows a white residue. The fabric with Clean Guide on it does not. A Clean Gliders sampling program, created by Cohn & Wolfe is also in use. Rollerbladers will demonstrate and distribute samples of Clean Glide to people on the streets during May and June in Toronto and Vancouver. Advertising for the product will take place later this year. It will be handled by Young & Rubicam.