WARNER-LAMBERT RELEASES NEW LISTERINE CREATIVE
By Adnews Staff
Warner-Lambert Consumer Healthcare released a new television commercial as part of its "Action Hero for your Gums" campaign today. The campaign promotes Listerine mouthwash and its benefits in reducing gingivitis. The 30-second spot combines animation and live action. It shows the inside of an animated mouth where gingivitis is attacking the gums and teeth. The Listerine Man character appears and kills the gingivitis. The animated sequence dissolves into live action footage of the Listerine Man asleep on a bus. Called "Animated Dream", the commercial is the fourth in the Listerine Action Hero campaign, created by J. Walter Thompson.
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