MUCHMUSIC GOES MOBILE
By Adnews Staff
Chum Television has created an extension to its specialty television station MuchMusic called MuchMobile. The service offers MuchMusic-branded programming to customers of Canadian wireless service providers Telus, Bell Mobility, Rogers AT&T, MTS, Aliant and Sasktel. The free MuchMobile channel will carry content including MuchNews, Spotlight Trivia, Mobile Music Games and What's On Listings. The introduction of MuchMobile is being promoted on the MuchMusic Web site at <http://www.muchmusic.com> as well as on the Web sites of each of the wireless service providers offering the channel. Future plans for the service include possible premium services sold on a pay-per-use or subscription basis. The channel was created with Airborne Entertainment, which distributes mobile games and entertainment programming to mobile devices.