DANONE AND COCA-COLA SIGN NORTH AMERICAN DISTRIBUTION AGREEMENT FOR EVIAN
By Adnews Staff
Groupe Danone and The Coca-Cola Co. have signed a North American master distribution agreement for Danone's Evian bottled water brand. Under the agreement, Coca-Cola will be responsible for the marketing, sales and distribution of the product in Canada and the U.S. including the development of all marketing plans, consumer promotions and media planning. Global product development and brand strategy activities will continue to be handled by Danone. Currently more than half of all Evian bottled water distribution in North America is done by Coca-Cola and its independent bottlers. According to the company, contracts with bottlers that are not part of Coca-Cola will be honoured.
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