PMB SIGNS INTERNATIONAL AGREEMENT WITH TGI
By Adnews Staff
Print Measurement Bureau has signed an international agreement with Target Group Index. Toronto-based PMB is a non-profit organization that provides Canadian print measurement and related marketing data to its 530 company members. Under the new agreement, PMB's members will be able to access, through PMB, TGI's data regarding 37 countries in Europe, North and South America and Asia. TGI's market research surveys contain product, brand, media and attitudinal data.
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