PRINGLES TO UNVEIL PHOTO BILLBOARD IN NEW YORK
By Adnews Staff
Procter & Gamble of Cincinnati, OH is starting a new promotion for Pringles potato crisps. The initiative invites consumers from Canada and the U.S. to send in photographs of themselves eating Pringles. Selected pictures will appear on a billboard in Time Square in New York. Submissions will be accepted until May 6. The billboard will be unveiled in early June, displaying one or a compilation of the photographs that have been received. Advertising for Pringles is done by Grey Worldwide. Public relations are handled by Porter Novelli.
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