VOYAGER MEDIA DEBUTS ESCALATOR HANDRAIL ADVERTISING
By Adnews Staff
Voyager Media Inc. of Port Perry, ON will introduce a new escalator handrail advertising service today at the Canadian Media Directors' Council's conference. The service applies full-colour messages, logos, product shots and Web addresses to the handrails of escalators. A preview campaign has been installed on the escalators of the Metro Toronto Convention Centre, where the conference is taking place. Installations for two futures shows at the facility have also been booked. According to the company negotiations are underway with other international sites for long-term installations. Tom Rennick, president of Voyager Media, said possible sites include malls, sports stadiums, convention centres, office towers, theatres and airports.