JWA GROUP CREATES CAMPAIGN FOR 3M
By Adnews Staff
JWA Group of London, ON has created a new co-branded marketing campaign for 3M Canada's Post-It Notes and Scotch Tape. Called "Fun", the campaign promotes the company's new shaped Post-It Notes and print tape as well as new Disney-themed versions of those two products. Two print ads will run this spring in Chatelaine and Today's Parent magazines. The creative is aimed at baby boomers. In one execution products including Wild Designs! Lively Leopard tape and Heart Shaped Notes are shown with the copy "Wild thing, I thing I love you." The second ad displays Disney Princesses print tape and Disney Pooh Notes with the copy "Sugar, sugar, oh, honey, honey." A third ad will follow as the campaign continues, appearing in Zellers Family magazine during the back to school season and in Chatelaine and Today's Parent during the holiday season. Online advertising on the Chatelaine.com Web site will also run in August and again in November. A new web site at <http://www.3m.com/ca/fun> has also been created. The site contains craft project ideas that use Post-It Notes and Scotch Tape products. Visitors can also enter a contest for a family trip to Orlando, submit their own craft ideas and create their own advertisement that may be used in an upcoming campaign.