TSE UNVEILS NEW LOOK
By Adnews Staff
The Toronto Stock Exchange Inc. has introduced a new corporate identity. The design is an update of the exchange's previous identity which has been in use since 1995. Crescent Design of Toronto created the new look. The CDNX and TSE/CDNX Markets have been placed under an entity called the TSX group of companies and new logos have been created. The TSX group of companies includes the Toronto Stock Exchange, the TSX Venture Exchange and TSX Markets. The new logos for each of the companies have include the letters TSX and the company name. A swoop runs down the middle of the X. "Early research made clear that the existing TSE mark confined the organization to a single activity in the minds of most observers," said Barbara Stymiest, chief executive officer of the Toronto Stock Exchange Inc. An upcoming national and international advertising campaign to promote the new look is planned. Advertising for the TSX group is done by Echo Advertising and Marketing of Toronto.