MONSTER.CA BREAKS TRANSIT CAMPAIGN
By Adnews Staff
Montreal-based Monster.ca has begun a transit advertising campaign in Toronto's Union Station and Montreal's Central Station. Created by Vickers & Benson Arnold of Toronto, the campaign will run until the end of April. Brightly coloured graphics of swirls and circles on the walls, floors and ceilings of both stations are accompanied with copy such as "Have a back worth stabbing", "It's lovely at the top, why not keep them coming?" and "Don't waste your talent." Three posters called "Interview Skills", "Negotiation Skills" and "Networking Skills" are also on display. The creative makes use photographs of people who do not embody those skills. Public relations for Monster.ca are handled by BenchMark Porter Novelli.
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