OPSIS AND MEDIA PROFILE FORM ALLIANCE
By Adnews Staff
Opsis Communications and Marketing of Montreal and Media Profile of Toronto have formed an alliance. Opsis describes itself as a strategic communications firm. It was founded in 1994 and has offices in Toronto and Calgary as well as affiliates in Paris, London, New York and Sao Paulo. Media Profile is a public relations agency. It was founded in 1985. The firm is based in Toronto with affiliates in Vancouver, Calgary, Ottawa, New York, London and the United Kingdom. The companies will remain independent. According to François Perreault, president and CEO of Opsis, Opsis clients that operate nationally in Canada will benefit from a larger network of public relations professionals. Media Profile clients that plan to operate in Quebec will benefit from the partnership in that market, according to Patrick Gossage, president of Media Profile. The alliance came about when Media Profile recommended Opsis to a client who wanted to do some work in Quebec, said Gossage.