NOBODY DOES EVERYTHING BETTER IN NEW LONDON DRUGS SPOTS
By Adnews Staff
London Drugs of Richmond, BC will release the first work from its new agency Wasserman & Partners Advertising of Vancouver today. Four new television commercials have been created, each one relating to a different department of the store. One ad promoting the cosmetics department depicts a woman consulting with a cosmetics clinician. As a result of the clinician's advice, the woman looks and feels good when she runs into her ex, who has just stepped in something. Another ad parodies the television show Survivor. In it a group of people in their 20s have been stranded on a desert island. As her luxury item one contestant picks London Drugs and is seen pushing a full shopping cart. The campaign also updates the chain's tagline "Nobody does it better" to "Nobody does everything better." The campaign is running in British Columbia and Alberta.