PJ DDB AND BENCHMARK PORTER NOVELLI FORM JOINT VENTURE
By Adnews Staff
Vancouver-based Palmer Jarvis DDB and Toronto-based BenchMark Porter Novelli have formed a joint venture public relations agency. PJ DDB Public Relations will provide integrated advertising and public relations services to existing mutual clients of PJ DDB and BenchMark including The Clorox Company of Canada, Johnson & Johnson, Knorr and The Ontario Lottery and Gaming Corporation. Located in PJ DDB's Toronto office, the new agency will be headed by managing director Martine Levy. Levy was most recently director of BenchMark's consumer practice. She will be joined by senior consultant Selena Fiacco and communications co-ordinator Christina Biluk. PJ DDB and BenchMark are both part of DDB Group Canada and Omnicom Canada.
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