SCHERING-PLOUGH TO SPONSOR TORONTO FASHION SHOW
By Adnews Staff
Schering-Plough's Bain de Soleil skincare brand will sponsor the Toronto Fashion Incubator's Fall 2002 New Labels Show. The annual event takes place Thursday at The Liberty Grand in Toronto. Bain de Soleil will be a major sponsor of the show, which will display the collections of four new designers. The Toronto Fashion Incubator is a non-profit organization that supports new fashion designers. "Sponsorship is critical in allowing the Toronto Fashion Incubator to continue promoting up-and-coming designers each year at the New Labels show," said Susan Langdon, executive director of the Toronto Fashion Incubator. Bain de Soleil will have a presence at the event, distributing samples of its new Radiance Éternelle, a sunless tanning and moisturizing cream. Public relations for Bain de Soleil are handled by Cohn & Wolfe of Toronto.