LABATT TO OFFER PERSONALIZED CASES OF BLUE, BLUE LIGHT
By Adnews Staff
Labatt Breweries of Canada has introduced a new program called Labatt Blue By You. Customers can order a 24-bottle case of Labatt Blue or Labatt Blue Light featuring a personalized photo on the labels. Orders can by placed online at <http://www.beer.com/bluebyyou> or by mail from anywhere in Canada. Orders will be delivered anywhere in Ontario within seven business days of Labatt approving the photograph. A banner ad on Yahoo.ca and Yahoo.com, print ads in Ontario newspapers and in-case postcards are promoting the program with the line, "You could be a frame. But this case is better." Advertising for the Labatt Blue By You program is done by Gemcom of Toronto.
« Back Next »
Comments
blog comments powered by Disqus