LIPTON INTRODUCES NEW ICED TEA PACKAGING DESIGN
By Adnews Staff
The Pepsi/Lipton Tea Partnership, which markets the Lipton Iced Tea and Lipton Brisk brands, is introducing a new packaging design for its Lipton Iced Tea glass bottles. The ergonomically shaped design is intended to make the bottle easier to carry. New graphics on the bottle aim to differentiate the product from other brands. The "rocket-shaped" bottles began rolling out in Canada last week. They were released in the U.S. last year. Public relations for Pepsi-Cola Canada Ltd. are handled by Praxis Public Relations of Mississauga.
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