EASTER SEALS, YAHOO, FRESH ADVERTISING BEGINS E-EGGS PROGRAM
By Adnews Staff
The Easter Seal Society of Ontario has teamed up with Yahoo Canada and Fresh Advertising, both of Toronto, to offer electronic greetings for the Easter season. The e-Eggs are being sold online at <http://www.easterseals.yahoo.ca> and <http://www.yahoo.ca> in packets of 10 for $10 until March 31. Proceeds will go to the society. Creative for the e-Eggs was developed by Fresh. An email campaign to consumers over the age of 18, banner ads on Yahoo properties and a text link on Yahoo's home page are also promoting the sale. Also, Easter Seal's third annual paper egg campaign is running until the end of the month. For $2 shoppers can purchase a colourful egg from a participating store, sign it and leave it to be displayed in the store's window. The Easter Seal Society of Ontario helps children and young adults with physical disabilities and their families.