TV LAND CHOOSES RETHINK AND HYPN
By Adnews Staff
TV Land Canada has appointed Vancouver-based Rethink and Toronto-based HYPN its agencies of record. TV Land, which debuted in October 2001, is a digital channel that carries classic television programming. It was formed through a branding and programming licensing agreement between Calgary-based Craig Broadcast Systems and New York-based MTV Networks. The appointment of Rethink and HYPN concludes a three-month agency search in which eight unidentified agencies were considered. Wayne Sterloff, vice-president of Craig Broadcast Systems specialty networks and general manager of TV Land Canada, said, "Analyzing how the channel has performed in the U.S., we've been able to select the best programs and series to maximize the excitement for viewers and create a great vehicle for advertisers."