ITALIAN TRADE COMMISSION PICKS DRAFTWORLDWIDE
By Adnews Staff
The Italian Trade Commission has concluded an agency search and awarded its account to DraftWorldwide of Toronto. DraftWorldwide will create a national campaign, including business-to-business advertising and public relations, later this year to promote the commission to Canadian businesses. Initiative Media and Weber Shandwick, which are also part of the Interpublic Group of Companies, will also work on the development and execution of the campaign.
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