WINNERS BEGINS SUNSHINE DREAMS FOR KIDS PROGRAM
By Adnews Staff
Winners Merchants Inc. of Mississauga introduced a new program in its 65 Ontario stores yesterday. The initiative is in support of Sunshine Dreams For Kids, an organization that seeks to fulfill the dreams of children three to 19 years of age living with a physical disability or life-threatening illness. Winners has been associated with the organization since 1997 and became a national corporate sponsor in 1999. The new program will direct a percentage of all sales from the new Dreams for Kids clothing line to the organization. The Dream for Kids collection will be sold for a limited time. In-store signage, created by in-house by Winners and its parent company TJX Companies, Inc. of Framingham, MA, and public relations from OverCat Communications of Toronto, are promoting the program.