J.M. SMUCKER PROMOTES ALL-NATURAL PEANUT BUTTER
By Adnews Staff
The all-natural aspect of Toronto-based J.M. Smucker's Adams Peanut Butter is the focus of a multimedia advertising campaign currently running in Vancouver and Victoria, BC. Using the tagline "100% Natural Peanut Butter for Grown-ups," the campaign is aimed at health-conscious adults. Magazine ads, transit shelter ads and billboard executions, created by Leo Burnett of Toronto, will run until mid-April. One outdoor ad consists of a wooden billboard which reads "Like Adams peanut butter, this billboard is 100% natural."
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