GO RVING CANADA HOLDS LIFE'S A TRIP CONTEST
By Adnews Staff
Toronto-based Go RVing Canada is supporting its advertising and public relations campaign with a national contest. Go RVing is a coalition of RV manufacturers, dealers, product suppliers and campgrounds that promote the "recreational vehicle lifestyle" to Canadians. The organization's "Go RVing. Life's A Trip" contest is running for the eight weeks of March and April. Banner ads on English and French Web sites including Yahoo, Sympatico, Canoe and TSN are directing viewers to the <http://www.gorving.ca> Web site where the contest can be entered. Secondary prizes include 25 Bushnell Reflector telescopes and 25 Bushnell binoculars, 25 Motorola Talkabouts and 25 Coleman coolers. The grand prize is a Fleetwood 19ft. Travel Trailer. Random draws will determine the winners. The contest is in support of Go RVing's national television advertising and public relations campaign, created by MacKinnon Calderwood of Mississauga. The campaign, which uses the tagline "Go RVing. Life's A Trip", will run until May. Strategic development, creative development, production and post development for the contest were also done by MacKinnon Calderwood.