NOKIA CANADA PROMOTES 9290 COMMUNICATOR
By Adnews Staff
Nokia Canada of Ajax, ON is promoting its 9290 Communicator with a new television commercial from TBWAChiatDay of Toronto. The 9290 combines a cell phone with email, Web browsing and word processing capabilities. The device has a colour screen and a keyboard. Thirty and sixty-second versions of the spot, called "Wow Factor", broke in mid-February to coincide with the company's title sponsorship of the Nokia Brier Canadian Mens' Curling Championships. The ad takes place in a coffee shop. A coffee pot explodes and a meteor shower occurs, but the customers take no notice. When one customer opens his 9290 Communicator it attracts the attention of everyone in the shop. The tagline is "It's like nothing you've seen before." The spot will run until the end of the Nokia Brier on March 17. The 9290 Communicator will be released later this year. Public relations for Nokia are handled by APEX Public Relations of Toronto.