ALBERTA CANCER BOARD BEGINS MULTI-YEAR CAMPAIGN
By Adnews Staff
This month the Alberta Cancer Board will begin the first phase of a three-year campaign intended to change the perception that processed vegetables and fruits are not as nutritious as fresh produce. Print ads in daily and weekly newspapers display headlines including "The Shocking Truth" and "Goodbye Guilt" as well as the tagline "All good for you." The first phase of the campaign will run for eight-weeks. A second phase will begin in the fall. Advertising and public relations are being handled by Tag Advertising and Marketing of Calgary.
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