CANADIAN FILM CENTRE HIRES BENCHMARK FOR RECRUITMENT ASSIGNMENT
By Adnews Staff
The Canadian Film Centre has awarded BenchMark Porter Novelli a recruitment assignment for the interactive art and entertainment programme at the centre's new media training facility called h@bitat. BenchMark has handled public relations for the centre for three years and received the assignment based on that work. The national recruitment strategy will include media relations and interactive initiatives aimed at potential students. The six-month interactive art and entertainment program begins in May.
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