BC VENTURE SOCIETY LOOKS FOR NEW IDEAS IN CAMPAIGN
By Adnews Staff
A multimedia advertising campaign in British Columbia is promoting the annual Telus New Ventures BC competition. Vancouver-based Palmer Jarvis DDB, a sponsor of the province-wide contest, handled the campaign. Organized by the BC Venture Society, the competition is open to anyone with a business idea for a product or service connected to new technology. The print creative dosplays a socket without a bulb and the headline "We're looking for new ideas." The ads direct viewers to the <http://www.newventuresbc.com> Web site for entry details. The print ads are being accompanied by radio advertising. The ads will run until April 15. Media space for the campaign has been donated by The Vancouver Sun, The Province and Vancouver radio stations CKNW and NW2.