OBUS FORME AND MEAD JOHNSON NUTRITIONALS TEAM UP FOR PROMOTION
By Adnews Staff
Obus Forme Ltd. of Toronto and Mead Johnson Nutritionals of Ottawa have undertaken a new nationwide initiative called "Treat Yourself Well." Obus Forme develops and manufactures products including therapeutic pillows, mattress pads and foot spas. Mead Johnson is the nutritionals division of Montreal-based Bristol-Myers Squibb. Its products include Enfalac infant formula, Boost shakes and Tempra children's analgesic. "Treat Yourself Well" is an in-store program that will run until May 1. Purchasers of Boost can win one of three Obus Forme products including the Ultimate Back Massager, Professional Body Massager and Bath Spa. The contest is being promoted with in-store displays and public relations from The Idea Workshop of Toronto.