FLEISHMAN-HILLARD GAINS THREE CLIENTS
By Adnews Staff
Fleishman-Hillard Canada has added the accounts of Danone Canada, The Waiting Room Information System and Arby's of Canada Inc. to its marketing communications practice. Danone Canada of Boucherville, PQ appointed Fleishman-Hillard its agency of record after a competitive pitch. Previously Danone used National Public Relations. Fleishman-Hillard has already begun a project for Danone, handling media relations for its new Silhouette with Six Cereals yogurt. The Waiting Room Information System of Oakville, ON has also hired Fleishman-Hillard as its agency of record. The company distributes health-oriented literature to physicians' waiting rooms. Fleishman-Hillard received the account through a referral and will handle it with support from its healthcare practice. Arby's of Canada Inc. of Mississauga has hired Fleishman-Hillard to handle the introduction of a new line of deli sandwiches this spring. Fleishman-Hillard received the assignment through a referral.