VISUALFRENZY MEDIA GETS WORK FROM MERISTAR
By Adnews Staff
VisualFrenzy Media Inc. has received a new assignment from MeriStar Hotels & Resorts of Washington, D.C. Toronto-based VisualFrenzy Media produces streaming marketing videos for the lodging and travel industry. The firm has created a number of trial production for MeriStar over the past year. VisualFrenzy has now been contracted to produce videos for roughly half of MeriStar's 120 North American properties, which include the Sheraton, Hilton and Marriott brands. The videos are one to two minutes in length with soundtracks and voiceovers. Clients use the videos on their Web sites, in e-mail marketing campaigns and in direct marketing CD-ROMs, according to company president Hugh Agro. The firm also distributes its videos to third-party, travel-related Web sites in an effort to reach customers at points of purchase.