AMMIRATI CREATES NATIONAL CAMPAIGN FOR HELLMANN'S MAYONNAISE
By Adnews Staff
Toronto agency Ammirati Puris has created a new national ad campaign for Unilever Canada's Hellmann's Mayonnaise brand. Television advertising on network and specialty stations began running last week. The campaign targets women with families. Its tagline is "Find a little pleasure in the everyday." The TV advertising will be accompanied by print ads in women's publications next month. The campaign is the first broadcast and print effort developed by Ammirati for Hellmann's. Last year the agency created a national transit and print campaign for Hellmann's Big Squeeze product.
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