PALM PICKS UP RIO ACCOUNT
By Adnews Staff
Palm Publicité Marketing of Montreal has been awarded the RIO Régie des installations olympiques (the Olympics Installations Board) account. RIO is a Quebec provincial government organization created in 1975 to administer and oversee the completion of Olympic Park. Palm won the business in a review that also considered incumbent Armada and Communications Bleu Blanc Rouge. Palm will handle RIO's work for French-speaking Quebec.
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