ACKLANDS-GRAINGER HIRES TRUE NORTH
By Adnews Staff
Acklands-Grainger Inc. has hired True North Advertising of Toronto to handle its marketing communications initiatives for 2002. Toronto-based Acklands-Grainger is a national distributor of industrial, fleet and safety products. Its clients include CN Rail, Shell, Alcan and Suncor. True North was one of several agencies Acklands-Grainger invited to pitch for the account. Various initiatives to improve customer service will be implemented over the next year, including a new customer ordering capability and an expanded list of high demand stock items. True North will develop a marketing plan to make customers in the Greater Toronto Area more aware of Acklands-Grainger and these customer service efforts.
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