IPERCEPTIONS TO RELEASE AUTOMOTIVE WEB SITE DATA
By Adnews Staff
IPerceptions Inc. will release a collection of proprietary industry data related to automotive Web sites this month. The Montreal-based firm attempts to help businesses build relationships with their Web site users. Its software collects feedback from Web site users that includes demographic and psychographic information. The company's customers can then use the data to evaluate their own Web site against others related to the same industry. Web sites for General Motors and Mazda are included in iPerceptions' upcoming automotive industry Web site survey. In January iPerceptions released data pertaining to hospitality industry gathered from about 15,000 visitors to major hotel Web sites. Later this year the company will report on the financial services industry. Web sites relative to that report will include Nasdaq and Globeinvestorgold.com.