ALFRESH ASSIGNS ADVERTISING ACCOUNT INTO JOHN ST.
By Adnews Staff
Toronto-based Alfresh Beverages Canada Corp. has appointed John St. of Toronto its new advertising agency. Alfresh manufactures and distributes juice brands including Everfresh, Fairlee and Sunlike. Gary Krupa, director of marketing for Alfresh, said John St. was one of two agencies the company met with. The agency will work on a number of promotional activities including introduction of three new Alfresh brands this spring.
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