MYRIAD MARKETING GETS SUBARU FORESTER PROJECT
By Adnews Staff
Subaru Canada of Mississauga has assigned Myriad Marketing Inc. of Toronto the media launch of its re-designed 2003 Forester SUV. The automaker has used the marketing and corporate communications firm since 1997, when Subaru introduced the Forester model. Myriad will provide strategic, creative and event services for the 2003 launch event, including corporate communications support, audio-visual production, event logistics, travel co-ordination and premium development. The event takes place in Birmingham, AL later this month.
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