LABATT RELEASES OLYMPIC TRIBUTE AD
By Adnews Staff
Labatt Breweries of Canada has released a new 30-second spot called "Tribute" to tie into Canada's success at the Winter Olympics. Labatt is a sponsor of the Canadian Olympic Association. The commercial opens with a black screen and the copy, "They won more medals than ever. They faced adversity and rose above it. They brought hockey gold back where it belongs. The least we could do was throw them a really great party." This is followed by footage from the Labatt Blue Olympic Bash in Salt Lake City. The concert, performed by rock band The Tragically Hip, was an exclusive Labatt Blue event for the Canadian Olympic team. The ad broke on March 2 during Hockey Night in Canada. It will run for one week on specialty stations and during major programming. It was created by Grip Limited of Toronto.