COCA-COLA MAKES AD MUSIC AVAILABLE
By Adnews Staff
In response to consumer requests, Toronto-based Coca-Cola Ltd. has put the music from its Olympic hockey television commercial online for download at <http://www.coca-cola.com>. The spot was created by MacLaren McCann of Toronto. The music was created by Fraser MacDougall and Dave Palmer of Imprint Music. The ads opens with a young boy stick-handling an empty Coca-Cola can into a hockey net, saying "He shoots. He scores." It continues with a series of scenes from Canada's hockey history tied together by the phrase. Celtic music plays in the backgound. The song is performed by Canadian fiddlers Hugh Marsh and Rod McDonald. The ad is running nationally on major networks during the Olympic Games.
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