MUCHMUSIC PLAYS PSA FOR KIDS HELP PHONE
By Adnews Staff
MuchMusic has created a new public service announcement in support of Kids Help Phone. The specialty channel has produced four PSAs for the 24-hour, toll-free anonymous phone counselling service since its introduction 13 years ago. The new 30-second "The Real You" ad was created in-house. It deals with the issues of isolation, alienation and bullying. "These are serious issues that are endemic to our youth, and that can leave life long scars," said Chris Simmons-Physick, vice-president of child and family services for Kids Help Phone. "We wanted to remind young people that they are not alone and that Kids Help Phone is here for them 24-hours a day." The spot will run throughout 2002.
« Back Next »
Comments
blog comments powered by Disqus