HEINZ DEBUTS PURPLE KETCHUP
By Adnews Staff
Heinz Canada has expanded its line of E-Zee Squirt ketchups to include a purple variety. The new product will join the Red and Green ketchups in Canadian stores in mid-February. The purple ketchup was introduced in the U.S. in August. Anna Relyea, communications manager for Heinz Canada, said the new ketchup will be supported in-stores with displays at major grocers and with public relations from Cohn & Wolfe of Toronto.
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