CANADIAN FISHING COMPANY RELEASES NEW SPOT
By Adnews Staff
Vancouver-based Canadian Fishing Company has released a new television commercial for its Gold Seal brand of canned salmon. The 30-second spot was created by Wasserman & Partners, also of Vancouver, and began running in Ontario this week. The spot is intended to convey the quality of Gold Seal salmon. It depicts two bears with grappling hooks and ropes who break into a factory to steal cans of Gold Seal salmon. The ad ends with the line "Gold Seal. For those who know salmon, know it's really, really good salmon." The commercial will run until March and will be followed by an online contest at canada.com.
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