URBAN WAFER SIGNS DISTRIBUTION DEAL WITH MAC'S
By Adnews Staff
Urban Wafer Company of Alberta has signed a six-month merchandising agreement with Mac's convenience stores to introduce the company's single serving low-fat chocolate wafer snack food. Mac's is a subsidiary of Montreal-based convenience store retailer Alimentation Couche-Tard. Mac's will sell Urban Wafer's 20 gram chocolate wafers in 260 of its Mac's and Winks stores in Western Canada. Previously Urban Wafer's products were only available in family packs at grocery stores or online at <http://www.urbanwafer.com>. "Striking this new arrangement with Mac's is an integral part of our marketing strategy aimed at generating greater consumer awareness and market share," said Michal Urban, president of Urban Wafer. Public relations for the firm are handled by Synergy of Calgary.