EURO RSCG ACQUIRES STAKE IN MAXIMUM COVERAGE
By Adnews Staff
The New York-based Euro RSCG Worldwide agency network has acquired a majority stake in Maximum Coverage Media, a direct response television media planning and buying agency in San Diego. MCM will be renamed Euro RSCG MCM and will become part of Euro RSCG Marketing Services. According to Euro RSCG, the capabilities of Euro RSCG MCM will complement Tyee Euro RSCG, an agency specializing in direct response television services. Euro RSCG acquired a majority stake in Tyee in January 2000. MCM was founded in 1992 and counts Allied Communications, Aussie Nads, GenesisInterMedia, Inc., Goodtimes Entertainment and Reliant Interactive Media among its clients. Euro RSCG's network consists of 221 agencies in 75 countries.
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