ADVERTISING COURSE STARTS IN FEBRUARY
By Adnews Staff
The spring term for the Association of Canadian Advertisers' Advertising Management Program runs from Feb. 7 to April 17. The courses cover advertising and the World Wide Web, advertising and the law, direct marketing, integrated sales promotion and advertising research. The program also looks at advertising strategies, advertising as an integral part of the marketing mix, advertiser/agency relationships, budgets and the planning, buying and evaluating of media. Instructors include Advertising Educators Association president Ian Fisher and Sheridan College advertising-marketing professor Ken Kirk. Fisher is also Sheridan's advertising coordinator.
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