KELLOGG'S CALENDARS RETURN TO BOXES OF SPECIAL K
By Adnews Staff
Toronto-based Kellogg Canada is once again distributing calendars in specially marked boxes of its Special K cereal. This is the third year in a row that the company has distributed the calendar, which contains monthly suggestions on how to get active, eat better, stay healthy and reduce stress. Half a million calendars have been produced and will be distributed nationally in 475g boxes of the cereal. Media Profile of Toronto is supporting the calendars with public and media relations.
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