KIA CANADA PARKS ADS AT DUNDAS SQUARE
By Adnews Staff
Kia Canada Inc. of Mississauga has parked advertisments on the displays at Dundas Square in downtown Toronto. Although construction on the Dundas Square project is still going on, the complex's advertising displays go into operation this week. The displays include a video screen that will run 400 spots daily, two backlights and a tri-vision sign. According to the developers, these properties will reach about 100,000 viewers a day. Kia Canada holds product exclusivity on the Dundas Square displays for the next two years. The company will run six five-second spots on the video screen promoting its Spectra, Rio, Sedona, Sportage and Magentis models as well as its extra care warranty. In addition, Kia will also advertise on the tri-vision sign.