CRYOPAK BREAKS HOLIDAY MARKETING CAMPAIGN
By Adnews Staff
Cryopak Industries Inc. of Delta, BC aims to warm up to women in a new holiday marketing campaign for its Simply Cozy product, which is a gel pad that can be heated in a microwave. A 30-second spot promoting Simply Cozy is running on the CBC network until Dec. 24. Television advertising, produced by Cryopak's marketing firm Real World Inc. of Phoenix, AZ, is being accompanied by direct sales support, in-store demonstrations and radio advertising in Manitoba. According to Cryopak, these holiday marketing activities are being used to test potential marketing methods for product in the U.S. next year. Cryopak is also planning North American marketing activities to support its Flexible Ice Blanket in the spring. Cryopak manufactures temperature-controlling products such as gel packs, flexible hot and cold compresses and instant hot and cold packs. Its products are used to maintain temperatures during the transport of pharmaceuticals, blood, airline food, seafood and other perishable items. The company's products are also used for medical and physiotherapy treatments and, through retail distribution, for daily all-purpose applications.